Topic: Competitive advantage and strategic direction

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BMIS – Nov 2017 – L1 – Q7a – Competitive advantage and strategic direction

Explain Critical Success Factors (CSFs) and stages in managing strategy using CSFs.

a) A strategy is a course of action, including the specification of resources required to achieve a specific objective. Strategy is concerned with the higher direction of an enterprise that involves top management.

As an alternative to a systematic goal-structured approach, an organization may focus on Critical Success Factors (CSFs) to manage strategy. Johnson and Scholes describe SIX stages in the process of managing strategy using CSFs.

Required:
i) What are Critical Success Factors (CSFs)?
(2 marks)

ii) Explain any FOUR of the stages of managing strategy using CSFs.
(8 marks)

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BMIS – Aug 2022 – L1 – Q5b – Competitive advantage and strategic direction

Explains Michael Porter's three generic strategies for gaining competitive advantage.

Michael Porter identified three broad generic strategies which he asserted an organisation can utilise to gain competitive advantage over other firms.

Required:

Explain these THREE (3) generic strategies.

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BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction

Explain competitive advantage, corporate reputation, and key variables of the marketing mix.

Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.

Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.

(12 marks)

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BMIS – Nov 2020 – L1 – Q5b – Competitive advantage and strategic direction

Identifies and explains the four grand growth strategies based on the Ansoff Growth Matrix.

The Ansoff Growth Matrix is a tool which is used in generating corporate-level growth strategies for an organization. The use of the matrix results in four possible grand growth strategies available to an organization.

Required:

Identify and explain these FOUR (4) grand growth strategies.

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BMIS – April 2022 – L1 – Q5a – Competitive advantage and strategic direction

Explain the concept of the BCG Matrix and its importance in assessing product lines.

Bonus Oil Plantation is a listed company on the Ghana Stock Exchange. For a company with a large portfolio, it is important to assess its product lines regularly to see which products are profitable, which ones are making losses, and which ones need improvement. This practice will help the company to allocate its resources accordingly in order to function more efficiently.

While there are many practices and tools available to accomplish this mission, the CEO has suggested to the Board the BCG Matrix developed by the Boston Consulting Group as a standard.

Required:
At the CEO’s request, explain the concept of the BCG Matrix. (10 marks)

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BMIS – Nov 2017 – L1 – Q7a – Competitive advantage and strategic direction

Explain Critical Success Factors (CSFs) and stages in managing strategy using CSFs.

a) A strategy is a course of action, including the specification of resources required to achieve a specific objective. Strategy is concerned with the higher direction of an enterprise that involves top management.

As an alternative to a systematic goal-structured approach, an organization may focus on Critical Success Factors (CSFs) to manage strategy. Johnson and Scholes describe SIX stages in the process of managing strategy using CSFs.

Required:
i) What are Critical Success Factors (CSFs)?
(2 marks)

ii) Explain any FOUR of the stages of managing strategy using CSFs.
(8 marks)

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You're reporting an error for "BMIS – Nov 2017 – L1 – Q7a – Competitive advantage and strategic direction"

BMIS – Aug 2022 – L1 – Q5b – Competitive advantage and strategic direction

Explains Michael Porter's three generic strategies for gaining competitive advantage.

Michael Porter identified three broad generic strategies which he asserted an organisation can utilise to gain competitive advantage over other firms.

Required:

Explain these THREE (3) generic strategies.

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Report an error

You're reporting an error for "BMIS – Aug 2022 – L1 – Q5b – Competitive advantage and strategic direction"

BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction

Explain competitive advantage, corporate reputation, and key variables of the marketing mix.

Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.

Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.

(12 marks)

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You're reporting an error for "BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction"

BMIS – Nov 2020 – L1 – Q5b – Competitive advantage and strategic direction

Identifies and explains the four grand growth strategies based on the Ansoff Growth Matrix.

The Ansoff Growth Matrix is a tool which is used in generating corporate-level growth strategies for an organization. The use of the matrix results in four possible grand growth strategies available to an organization.

Required:

Identify and explain these FOUR (4) grand growth strategies.

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You're reporting an error for "BMIS – Nov 2020 – L1 – Q5b – Competitive advantage and strategic direction"

BMIS – April 2022 – L1 – Q5a – Competitive advantage and strategic direction

Explain the concept of the BCG Matrix and its importance in assessing product lines.

Bonus Oil Plantation is a listed company on the Ghana Stock Exchange. For a company with a large portfolio, it is important to assess its product lines regularly to see which products are profitable, which ones are making losses, and which ones need improvement. This practice will help the company to allocate its resources accordingly in order to function more efficiently.

While there are many practices and tools available to accomplish this mission, the CEO has suggested to the Board the BCG Matrix developed by the Boston Consulting Group as a standard.

Required:
At the CEO’s request, explain the concept of the BCG Matrix. (10 marks)

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