- 10 Marks
BMIS – Jul 2023 – L1 – Q2a & Q2b – The external environment, Finance | R&D and marketing strategies
Elaborates on demand-side and supply-side market failures and outlines the benefits of positioning in an organization.
Question
a) During the period between September and December 2022, there was a situation of constant price level changes in Ghana. Observers and experts of Economics attributed the situation to market failures which can be demand-side market failure or supply-side market failure.
Required:
Elaborate on the two types of failures stated above.
(5 marks)
b) Positioning is an activity business organisations use to create a mental image of their products in the minds of their target markets.
Required:
Outline FIVE (5) benefits associated with positioning in an organisation.
(5 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Demand-Side Failure, Market Failure, Marketing Strategy, Positioning, Supply-Side Failure
- Level: Level 1
- Topic: Finance, R&D and marketing strategies, The external environment
- Series: JULY 2023
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