Question Tag: Strategic Reorganization

Premier Insurance Plc. (PIP) was incorporated in 2000. It commenced insurance business in 2001. 49% of the company’s equity was held by its foreign technical partners, with the remaining 51% held by Nigerians. The company’s technical agreement required that the technical partners produce the Managing Director while the Nigerian shareholders provide the Chairman and Deputy Managing Director. As a result of this arrangement, Mr. R. Stalwart emerged as Managing Director, Chief E. Acquah as Chairman, and Mr. D. Dede as Deputy Managing Director.

Business Outlook
The company’s premium and investment incomes were rising steadily until 2010. The company’s profits were further buoyed by rental income realized from its heavy investment in real estate. The company also enjoyed significant government patronage due to the strong connection of its chairman, who was a leader of the ruling party.

However, in 2010, the global economic crisis impacted the Nigerian economy, leading the technical partners to reduce their investment from 49% to 10%. This caused Mr. Stalwart to resign as Managing Director. Simultaneously, the loss of government support led to a dramatic drop in income from government and multinational business accounts. These factors, coupled with a slump in the real estate market, led to a significant decline in profits.

Re-organisation
Following the resignation of Mr. Stalwart, the new investors demanded a re-organisation of the company. Mr. Dede was appointed as the new Managing Director with the mandate to evaluate the company’s strategic performance and develop a strategy to improve its market performance.

Required:
(a) Discuss Fitzgerald and Moon’s building block model for analyzing performance management systems in service industries. (12 Marks)

(b) Apply the Fitzgerald and Moon building block model to evaluate the strategic performance of Premier Insurance Plc. (20 Marks)

(c) Summarize the outcome of the evaluation of the performance management system of Premier Insurance Plc. and recommend elements of a new strategy for the company based on the Fitzgerald and Moon building block model. (8 Marks)