- 20 Marks
SCS – Nov 2021 – L3 – Q1 – Strategy Implementation
Classify and assess services provided by COM using the Boston Consulting Group (BCG) Matrix and recommend a strategy for each service.
Question
At the First Quarter 2021 Board meeting, the performance of the company was reviewed following a comprehensive presentation of the financial performance for the year ended 2020 by the Chief Executive Officer (CEO), Elikem Cubbagee. Although the directors were generally satisfied with the performance of the company and the presentation, they expressed concern that the performance of the various services provided by the company was missing in the presentation.
Required:
You are an Advisor to the Board Chairman, and he has directed you to write a report assessing and classifying the various services provided by the company using the Boston Consulting Group (BCG) Matrix. The report should include recommendations of an appropriate strategy or action the board should pursue with respect to each of the services classified in the report. Your report should contain an appendix showing the detail computations supporting your classification of the services.
Find Related Questions by Tags, levels, etc.
- Tags: BCG Matrix, Portfolio analysis, Service Classification, Strategy
- Level: Level 3
- Topic: Strategy implementation
- Series: NOV 2021