- 20 Marks
BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies
Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.
Question
Brand Marketing Concepts Ltd (BMC) has for five years employed traditional methods of advertising and promotional messages to directly increase sales. The Accounts Officer in his year-end financial report has observed that sales revenue for two of the four products marketed by BMC have seen neither increase nor decrease for the past two years.
Required:
a) What roles can relationship marketing, customer care, and customer service play in increasing sales revenue for the two products marketed by BMC? (15 marks)
b) State FIVE (5) basic principles to be applied to develop customer relationship. (5 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Customer Care, Customer service, Relationship Marketing, Sales Revenue
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2019
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