Question Tag: Public Relations

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AAA – Nov 2013 – L3 – AII – Q17 – Environmental and Sustainability Audits

Define the audit conducted on a company's societal relationships.

An audit which is carried out on a company in respect of its relationship with shareholders, employees, customers, the community in which it operates, and the public at large is known as……………………..

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CSEG – Nov 2018 – L2 – Q2b – Corporate social responsibility

Discuss how CSR initiatives by a large public company could contribute to the long-term benefits of the company.

Sampa Ltd is a large local fast-moving consumer goods company with many well-known branded products. It imports raw materials for its products from several countries, and all its manufacturing operations are based in Ghana. The financial performance of the company has been declining due to an economic downturn.

The CEO thinks that the economic recession will make all companies focus on profitability and that concerns about corporate social responsibility (CSR) will lessen. He has always held the view that CSR provided some public relations benefits but that it has no effect on the financial performance of companies or their share price.

Required:

Discuss how CSR initiatives by a large public company could contribute to the long-term benefits of the company. (10 marks)

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BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Business promotion is meant to raise the customer’s awareness of the existence of a product or service. To achieve this objective, organisations employ different media to promote their business. Kofi Kodua wants your advice on promotion strategy because he is about to launch a new product called “One Corner”, used as a detergent.

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

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AAA – Nov 2013 – L3 – AII – Q17 – Environmental and Sustainability Audits

Define the audit conducted on a company's societal relationships.

An audit which is carried out on a company in respect of its relationship with shareholders, employees, customers, the community in which it operates, and the public at large is known as……………………..

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CSEG – Nov 2018 – L2 – Q2b – Corporate social responsibility

Discuss how CSR initiatives by a large public company could contribute to the long-term benefits of the company.

Sampa Ltd is a large local fast-moving consumer goods company with many well-known branded products. It imports raw materials for its products from several countries, and all its manufacturing operations are based in Ghana. The financial performance of the company has been declining due to an economic downturn.

The CEO thinks that the economic recession will make all companies focus on profitability and that concerns about corporate social responsibility (CSR) will lessen. He has always held the view that CSR provided some public relations benefits but that it has no effect on the financial performance of companies or their share price.

Required:

Discuss how CSR initiatives by a large public company could contribute to the long-term benefits of the company. (10 marks)

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BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Business promotion is meant to raise the customer’s awareness of the existence of a product or service. To achieve this objective, organisations employ different media to promote their business. Kofi Kodua wants your advice on promotion strategy because he is about to launch a new product called “One Corner”, used as a detergent.

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

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