- 10 Marks
SCS – Dec 2022 – L3 – Q6a – Internal analysis
Draw Shell Directional Policy Matrix and recommend strategies for TCWL products based on their performance.
Question
The Consultant undertook analysis of the performance of TCWL products using Shell Directional Policy Matrix. The management of the company is interested in receiving a report that contains the matrix and the strategies to be adopted for each product.
Required:
i) Draw Shell Directional Policy Matrix and clearly locate each product in an appropriate quadrant/cell in the matrix based on the product’s performance. (2 marks)
ii) Recommend and explain the appropriate strategy or strategies that TCWL should adopt for each product as suggested by Shell Directional Policy Matrix. (8 marks)
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