- 10 Marks
BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy
Explain the four stages of the product life cycle and their implications.
Question
Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.
Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Marketing Strategy, Product Life Cycle, Product Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2021
Report an error