Question Tag: Product Management

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BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy

Explain the four stages of the product life cycle and their implications.

Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.

Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)

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BMIS – May 2020 – L1 – Q2b – Finance, R&D and marketing strategies

Match products to their probable stages in the product life cycle.

A typical product life cycle has four main phases: introduction, growth, maturity, and decline.

Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.

Products:

  • Online music downloads
  • SMS messaging
  • (Hand-written) postcards
  • Personal identity cards using ‘iris-based’ technology
  • Folding screen mobile phones
  • Credit cards
  • Personal computers
  • Fifth generation (5G) mobile telephones
  • Cheque books
  • Typewriters
  • Smart cards (in banking)
  • E–Conferencing

Table:

Introduction Growth Maturity Decline

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BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies

Outline and comment on the phases of a product life cycle.

Traditionally, products go through a four-stage cycle. As a product goes through the phases, the priorities for performance objectives change.

Required:
Outline and comment on the phases of a product life cycle. (10 marks)

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You're reporting an error for "BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies"

BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy

Explain the four stages of the product life cycle and their implications.

Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.

Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)

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You're reporting an error for "BMIS – Nov 2021 – L1 – Q2a – Introduction to business strategy"

BMIS – May 2020 – L1 – Q2b – Finance, R&D and marketing strategies

Match products to their probable stages in the product life cycle.

A typical product life cycle has four main phases: introduction, growth, maturity, and decline.

Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.

Products:

  • Online music downloads
  • SMS messaging
  • (Hand-written) postcards
  • Personal identity cards using ‘iris-based’ technology
  • Folding screen mobile phones
  • Credit cards
  • Personal computers
  • Fifth generation (5G) mobile telephones
  • Cheque books
  • Typewriters
  • Smart cards (in banking)
  • E–Conferencing

Table:

Introduction Growth Maturity Decline

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You're reporting an error for "BMIS – May 2020 – L1 – Q2b – Finance, R&D and marketing strategies"

BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies

Outline and comment on the phases of a product life cycle.

Traditionally, products go through a four-stage cycle. As a product goes through the phases, the priorities for performance objectives change.

Required:
Outline and comment on the phases of a product life cycle. (10 marks)

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Report an error

You're reporting an error for "BMIS – May 2019 – L1 – Q6b – Finance, R&D and marketing strategies"

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