- 14 Marks
BMIS – May 2020 – L1 – Q2a – Finance, R&D and marketing strategies
Calculate the price elasticity of demand and explain factors affecting it.
Question
You are the Accounts Officer of Seafarers Cafe, a company that sells cocoa drink to a wide range of consumers. The company sells a cup of cocoa drink for GH¢2.00, which yielded a sales output of 10 million cups for the year ending 2017. As part of a promotional package to celebrate its silver jubilee, the company reduced its price to GH¢1.50, which increased its total sales output to 15 million cups for the year ending 2018.
Required:
i) Calculate the Café’s price elasticity of demand. (4 marks)
ii) Explain SIX (6) factors that might have determined the company’s price elasticity of demand. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Demand, Market Analysis, Price Elasticity, Pricing Strategy
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2020
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