Question Tag: Non-Financial Measures

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  • 15 Marks

PM – May 2024 – L2 – SC – Q6 – Balanced Scorecard

Explanation of profitability measures and the application of the balanced scorecard in an insurance company.

Many firms still focus on profitability as their main measure of performance, despite increasing evidence that non-financial measures are often more important.

Required:
a. Explain the arguments for using the profit measure as the all-encompassing measure of the performance of a business. (5 Marks)
b. An insurance company is considering introducing a balanced scorecard. State the FOUR perspectives of the balanced scorecard and recommend, with explanations, two performance measures for each perspective. (10 Marks)

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  • 15 Marks

CSEG – Nov 2017 – L2 – Q5a – Strategy evaluation and control

Explain the limitations of financial measures for evaluating performance and describe financial and non-financial measures that can be used.

During the past year, the management of Doncat Limited faced many challenges, including several customer complaints, loss of some key customers, and a high level of employee turnover. At a meeting of the Board of Directors, the Chief Executive Officer presented a report on the financial performance of the company during the period and, in his closing remarks, he said, “Overall, we have done very well, notwithstanding the challenges we faced.” Some members of the Board were not happy with these remarks and accused him of doing a “partial evaluation” of the company.

Required:

i) Explain FOUR limitations of the use of financial measures for evaluating the performance of the company. (6 marks)

ii) Describe THREE financial measures and THREE non-financial measures that Doncat Limited may use to evaluate its performance. (9 marks)

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  • 15 Marks

PM – May 2024 – L2 – SC – Q6 – Balanced Scorecard

Explanation of profitability measures and the application of the balanced scorecard in an insurance company.

Many firms still focus on profitability as their main measure of performance, despite increasing evidence that non-financial measures are often more important.

Required:
a. Explain the arguments for using the profit measure as the all-encompassing measure of the performance of a business. (5 Marks)
b. An insurance company is considering introducing a balanced scorecard. State the FOUR perspectives of the balanced scorecard and recommend, with explanations, two performance measures for each perspective. (10 Marks)

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  • 15 Marks

CSEG – Nov 2017 – L2 – Q5a – Strategy evaluation and control

Explain the limitations of financial measures for evaluating performance and describe financial and non-financial measures that can be used.

During the past year, the management of Doncat Limited faced many challenges, including several customer complaints, loss of some key customers, and a high level of employee turnover. At a meeting of the Board of Directors, the Chief Executive Officer presented a report on the financial performance of the company during the period and, in his closing remarks, he said, “Overall, we have done very well, notwithstanding the challenges we faced.” Some members of the Board were not happy with these remarks and accused him of doing a “partial evaluation” of the company.

Required:

i) Explain FOUR limitations of the use of financial measures for evaluating the performance of the company. (6 marks)

ii) Describe THREE financial measures and THREE non-financial measures that Doncat Limited may use to evaluate its performance. (9 marks)

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