Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.
Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)
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A typical product life cycle has four main phases: introduction, growth, maturity, and decline.
Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.
Products:
Table:
| Introduction | Growth | Maturity | Decline |
|---|---|---|---|
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Find Related Questions by Tags, levels, etc.
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)
b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)
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Find Related Questions by Tags, levels, etc.
a) During the period between September and December 2022, there was a situation of constant price level changes in Ghana. Observers and experts of Economics attributed the situation to market failures which can be demand-side market failure or supply-side market failure.
Required:
Elaborate on the two types of failures stated above.
(5 marks)
b) Positioning is an activity business organisations use to create a mental image of their products in the minds of their target markets.
Required:
Outline FIVE (5) benefits associated with positioning in an organisation.
(5 marks)
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Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.
Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.
(12 marks)
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
Every product is said to go through a life cycle that has been classified into four stages. Therefore, in an attempt to reap the maximum benefits from a product or service, the marketer periodically determines the stage of the product/service in the life cycle to devise the appropriate strategies in that direction.
Required:
Explain FOUR (4) stages of a product life cycle. (10 marks)
Find Related Questions by Tags, levels, etc.
A typical product life cycle has four main phases: introduction, growth, maturity, and decline.
Required:
Twelve products are listed below. Match these products to the stage they have probably reached in their life cycle, by filling in the following table.
Products:
Table:
| Introduction | Growth | Maturity | Decline |
|---|---|---|---|
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)
b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)
Find Related Questions by Tags, levels, etc.
Find Related Questions by Tags, levels, etc.
a) During the period between September and December 2022, there was a situation of constant price level changes in Ghana. Observers and experts of Economics attributed the situation to market failures which can be demand-side market failure or supply-side market failure.
Required:
Elaborate on the two types of failures stated above.
(5 marks)
b) Positioning is an activity business organisations use to create a mental image of their products in the minds of their target markets.
Required:
Outline FIVE (5) benefits associated with positioning in an organisation.
(5 marks)
Find Related Questions by Tags, levels, etc.
Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.
Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.
(12 marks)
Find Related Questions by Tags, levels, etc.
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