Marketing Plan – NBC Institute

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

Question

As a Business Advisor, you have been contracted by the Management of GGOH to prepare a Business Plan to meet one of ABGL’s recommendations. For the purpose of this examination, you are required to prepare an extract based on the following structure:

Executive Summary
Body of the report
- Business description
- Business environment analysis
- Industry background
- Competitor analysis
Operating plans
- Marketing Plan
Management Summary
Financial Plan (You are expected to incorporate new assumptions based on the 2019 actual financial performance). (20 marks)

Answer

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Tags: Business Plan, Financial plan, Marketing Plan, Strategic Planning
Level: Level 3

Topic: Strategy implementation
Series: NOV 2020

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

Question

You are employed by a local company, AllFresh Ltd, specializing in the production and sales of fresh fruit drinks. At a recent Management meeting, a 3-member team was selected to prepare a marketing plan for the company. Your letter appointing you as a member of the team also specifies that you will be chairman of the team.

Required:
Describe the contents of the marketing plan.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Implementation, Market Analysis, Marketing Plan, Strategy
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2015

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

Question

You have been appointed as the leader of a five-member technical committee to prepare a marketing plan for your company, Quality Fresh Drinks Limited, which is well noted for the production and sale of fresh, natural fruit drinks.

Required:
i) Explain the marketing concept to the other members of the technical committee. (4 marks)
ii) Explain FOUR (4) elements of a marketing plan you would recommend to the technical committee. (8 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Focus, Marketing Concept, Marketing Plan, Strategy, SWOT Analysis
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2021

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

Question

Executive Summary
Body of the report
- Business description
- Business environment analysis
- Industry background
- Competitor analysis
Operating plans
- Marketing Plan
Management Summary
Financial Plan (You are expected to incorporate new assumptions based on the 2019 actual financial performance). (20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Business Plan, Financial plan, Marketing Plan, Strategic Planning
Level: Level 3

Topic: Strategy implementation
Series: NOV 2020

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

Question

Required:
Describe the contents of the marketing plan.

(20 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Implementation, Market Analysis, Marketing Plan, Strategy
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2015

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Focus, Marketing Concept, Marketing Plan, Strategy, SWOT Analysis
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2021

Question Tag: Marketing Plan

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SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

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Question Tag: Marketing Plan

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SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

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BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

You're reporting an error for "BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies"

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You're reporting an error for "BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies"

SCS – Nov 2020 – L3 – Q6 – Strategy implementation

Prepare a business plan extract for GGOH to meet one of ABGL’s recommendations, incorporating 2019 financial performance assumptions.

You're reporting an error for "SCS – Nov 2020 – L3 – Q6 – Strategy implementation"

BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies

Describe the contents of a marketing plan, including executive summary, situation analysis, strategy, financial projections, and controls.

You're reporting an error for "BMIS – Nov 2015 – L1 – Q5 – Finance, R&D and marketing strategies"

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You're reporting an error for "BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies"

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