Question Tag: Marketing Concept

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BMIS – Nov 2017 – L1 – Q6a – Finance, R&D, and marketing strategies

Explain the marketing concept, marketing mix, and marketing research in business strategy.

a) Explain the following:
i) Marketing Concept
ii) Marketing Mix
iii) Marketing Research
(10 marks)

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BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You have been appointed as the leader of a five-member technical committee to prepare a marketing plan for your company, Quality Fresh Drinks Limited, which is well noted for the production and sale of fresh, natural fruit drinks.

Required:
i) Explain the marketing concept to the other members of the technical committee. (4 marks)
ii) Explain FOUR (4) elements of a marketing plan you would recommend to the technical committee. (8 marks)

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BMIS – Nov 2017 – L1 – Q6a – Finance, R&D, and marketing strategies

Explain the marketing concept, marketing mix, and marketing research in business strategy.

a) Explain the following:
i) Marketing Concept
ii) Marketing Mix
iii) Marketing Research
(10 marks)

Login or create a free account to see answers

Find Related Questions by Tags, levels, etc.

Report an error

You're reporting an error for "BMIS – Nov 2017 – L1 – Q6a – Finance, R&D, and marketing strategies"

BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies

Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.

You have been appointed as the leader of a five-member technical committee to prepare a marketing plan for your company, Quality Fresh Drinks Limited, which is well noted for the production and sale of fresh, natural fruit drinks.

Required:
i) Explain the marketing concept to the other members of the technical committee. (4 marks)
ii) Explain FOUR (4) elements of a marketing plan you would recommend to the technical committee. (8 marks)

Login or create a free account to see answers

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