- 10 Marks
CSEG – Nov 2017 – L2 – Q6b – Strategic management in the globalized workplace
Advise on the most suitable foreign market entry strategies for Wuudin’s new business lines.
Question
Asamoah Wuudin is a Ghanaian private company owned mainly by the Wuudin family. Most of its clothing and accessories are produced and marketed by the company (some are manufactured by outside contractors). For other products, notably fragrances, cosmetics, and eyewear, Wuudin licenses its brand names to other companies. The Board of Directors of Wuudin is considering expanding into new foreign markets with athletic clothing, hotels, and bridal shops.
Required:
Advise Wuudin on the most suitable foreign market entry strategy for each of the new lines of business. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Business Expansion, Globalization, Market Entry Strategies
- Level: Level 2
- Topic: Strategic management in the globalized workplace
- Series: NOV 2017
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