- 10 Marks
MA – May 2020 – L2 – Q2a – Other Aspects of Performance Measurement
Discuss four management concepts that can be used by a management accountant to achieve customer satisfaction.
Question
a) Given the dynamic environment within which organisations operate, the Management Accountant’s role has evolved to include providing information that would assist the firm to design strategies geared towards achieving competitive advantage through sustained customer satisfaction. These strategies target key success factors which include cost efficiency, quality, time, and innovation because of the value placed on them by customers.
Required:
i) Discuss FOUR (4) management concepts that the Management Accountant can use to achieve customer satisfaction. (8 marks)
ii) State FOUR (4) questions that a good decision maker might pose in order to make an assessment of the value of information. (2 marks)
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