- 10 Marks
BMIS – Nov 2019 – L1 – Q4b – Economic Factors in the Macro-Environment
State and explain five economic factors that influence opportunities or threats for organizations in the macro-environment.
Question
4. (b) The macro-environment contains several conditions and factors that systematically present opportunities or pose threats to organizations in their effort to gain competitive advantage. The factors in the macro-environment for the purpose of effective analysis are grouped using the PEST model, which represents political, economic, socio-cultural, and technological factors. Understanding these factors will influence the kind of strategies business organizations would formulate.
Required:
State and explain FIVE (5) economic factors which determine the nature of opportunities or threats that organizations may face.
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