- 10 Marks
BMIS – May 2021 – L1 – Q4c – Introduction to business strategy
Explain the concept of SWOT analysis and the elements within it to manager trainees.
Question
ou have been asked as the Strategic Business Planner of your company to speak to a group of recently recruited manager trainees, most of whom are not business management graduates, on strategy formulation and implementation.
Required:
i) Explain the concept of SWOT analysis to the recently recruited manager trainees. (2 marks)
ii) Explain the elements in the SWOT analysis to the manager trainees. (8 marks)
Find Related Questions by Tags, levels, etc.
- Tags: External Environment, Internal Resources, Strategic Planning, SWOT Analysis
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: MAY 2021
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