- 10 Marks
SCS – Nov 2024 – L3 – Q3a – Ashridge Portfolio Display Matrix
Classify BOGML's products using the Ashridge Portfolio Display Matrix and explain the strategic implications.
Question
The products and services (i.e. SBUs) are classified below using the Ashridge Portfolio Display Matrix:
- Gasoline (Petrol) and Gas Oil (Diesel) – These products are ballast products using the Ashridge Portfolio Display Matrix. A ballast business according to the matrix is a product that has high feel because it operates in the same industry as the head office/parent company but has low benefit because opportunities for the head office/parent to add value are low since the product is already successful. It is said that the two products are operating in the main industry of BOGML.
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