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SCS – Nov 2024 – L3 – Q3a – Ashridge Portfolio Display Matrix

Classify BOGML's products using the Ashridge Portfolio Display Matrix and explain the strategic implications.

The products and services (i.e. SBUs) are classified below using the Ashridge Portfolio Display Matrix:

  • Gasoline (Petrol) and Gas Oil (Diesel) – These products are ballast products using the Ashridge Portfolio Display Matrix. A ballast business according to the matrix is a product that has high feel because it operates in the same industry as the head office/parent company but has low benefit because opportunities for the head office/parent to add value are low since the product is already successful. It is said that the two products are operating in the main industry of BOGML.

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CSEG – Nov 2015 – L2 – Q4b – Strategy evaluation and control

Identify and explain five elements of the Ms Model used in resource audits for strategy evaluation and control.

Strategy evaluation is as important as strategy formulation. One of the tools used in resource audit as part of strategy evaluation and control is the Ms Model. Identify and explain any FIVE (5) elements in the Ms Model. [5marks]

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SCS – Nov 2024 – L3 – Q3a – Ashridge Portfolio Display Matrix

Classify BOGML's products using the Ashridge Portfolio Display Matrix and explain the strategic implications.

The products and services (i.e. SBUs) are classified below using the Ashridge Portfolio Display Matrix:

  • Gasoline (Petrol) and Gas Oil (Diesel) – These products are ballast products using the Ashridge Portfolio Display Matrix. A ballast business according to the matrix is a product that has high feel because it operates in the same industry as the head office/parent company but has low benefit because opportunities for the head office/parent to add value are low since the product is already successful. It is said that the two products are operating in the main industry of BOGML.

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CSEG – Nov 2015 – L2 – Q4b – Strategy evaluation and control

Identify and explain five elements of the Ms Model used in resource audits for strategy evaluation and control.

Strategy evaluation is as important as strategy formulation. One of the tools used in resource audit as part of strategy evaluation and control is the Ms Model. Identify and explain any FIVE (5) elements in the Ms Model. [5marks]

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