Question Tag: Growth Strategies

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  • 10 Marks

SCS – Nov 2020 – L3 – Q3 – Competitive advantage

Apply Ansoff's Product/Market Growth Matrix to assess GGOH’s potential market development opportunities.

With the increasing competition in the hospitality industry, GGOH must adopt market development strategies to stay in or ahead of the competition. Apply Ansoff’s Product/Market Growth matrix to assess the extent of the potential market development opportunities available to GGOH. (10 marks)

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  • 10 Marks

BMIS – Nov 2020 – L1 – Q5b – Competitive advantage and strategic direction

Identifies and explains the four grand growth strategies based on the Ansoff Growth Matrix.

The Ansoff Growth Matrix is a tool which is used in generating corporate-level growth strategies for an organization. The use of the matrix results in four possible grand growth strategies available to an organization.

Required:

Identify and explain these FOUR (4) grand growth strategies.

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Has Case Study
  • 10 Marks

SCS – Nov 2020 – L3 – Q3 – Competitive advantage

Apply Ansoff's Product/Market Growth Matrix to assess GGOH’s potential market development opportunities.

With the increasing competition in the hospitality industry, GGOH must adopt market development strategies to stay in or ahead of the competition. Apply Ansoff’s Product/Market Growth matrix to assess the extent of the potential market development opportunities available to GGOH. (10 marks)

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  • 10 Marks

BMIS – Nov 2020 – L1 – Q5b – Competitive advantage and strategic direction

Identifies and explains the four grand growth strategies based on the Ansoff Growth Matrix.

The Ansoff Growth Matrix is a tool which is used in generating corporate-level growth strategies for an organization. The use of the matrix results in four possible grand growth strategies available to an organization.

Required:

Identify and explain these FOUR (4) grand growth strategies.

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