- 14 Marks
BMIS – Nov 2016 – L1 – Q1b – Competitive forces and markets
Identify bases and conditions for successful market segmentation for a global clothing manufacturer.
Question
Bisclothing manufactures clothing for the global market and has decided to segment the market to be able to serve its customers well. Your task is to:
i) State THREE bases for segmenting the global clothing market of Bisclothing. (6 marks)
ii) State FOUR conditions that Bisclothing can use to ensure a successful segmentation process for the company. (8 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Global Market, Market Segmentation, Segmentation Bases, Segmentation Conditions
- Level: Level 1
- Topic: Competitive forces and markets
- Series: NOV 2016
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