- 16 Marks
SCS – Nov 2019 – L3 – Q1b – Competitive Advantage
Discuss the competitive advantage of Ghanalux in the tourism industry.
Question
i) Discuss what you consider to be the main competitive advantage of Ghanalux in its industry.
(5 marks)
ii) Discuss how a balanced scorecard approach to performance measurement might help Ghanalux to improve its profitability.
(3 marks)
iii) Recommend performance measures that might be used by Ghanalux if it adopts a balanced scorecard system.
(8 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Competitive Advantage, Ghanalux, Tourism
- Level: Level 3
- Topic: Competitive Advantage
- Series: NOV 2019
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