- 10 Marks
SCS – MAR 2024 – L3 – Q2 – Competitive advantage
Apply and appraise Porter’s three strategies for sustaining competitive advantage for Prestige Designers Ltd.
Question
A strategic clock can be used to consider different business strategies for gaining competitive advantage, based on providing a combination of price and perceived benefits. Porter has suggested three strategies for sustaining competitive advantage over rival firms and their products or services. They are a cost leadership strategy, a differentiation strategy, and a focus strategy.
Required:
Apply and appraise how effective the suggested three strategies for sustaining competitive advantage over rival firms would be useful to Prestige. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Competitive Advantage, cost leadership, Differentiation, focus strategy
- Level: Level 3
- Topic: Competitive Advantage
- Series: MAR 2024
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