- 15 Marks
PM – May 2024 – L2 – SC – Q6 – Balanced Scorecard
Explanation of profitability measures and the application of the balanced scorecard in an insurance company.
Question
Many firms still focus on profitability as their main measure of performance, despite increasing evidence that non-financial measures are often more important.
Required:
a. Explain the arguments for using the profit measure as the all-encompassing measure of the performance of a business. (5 Marks)
b. An insurance company is considering introducing a balanced scorecard. State the FOUR perspectives of the balanced scorecard and recommend, with explanations, two performance measures for each perspective. (10 Marks)
Find Related Questions by Tags, levels, etc.
- Tags: Balanced Scorecard, Financial measures, Non-Financial Measures, Profitability
- Level: Level 2
- Topic: Balanced Scorecard
- Series: MAY 2024
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