- 10 Marks
BMIS – March 2024 – L1 – Q4a – Operations strategy
Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.
Question
Most organisations implement promotional campaigns with the objective of attracting new customers and retaining existing ones. The sad news is that their objectives are never realised because they fail to solve the fundamental problem of poor customer services.
Required: Explain FIVE (5) remedies which can be used to solve this fundamental problem.
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