- 14 Marks
BMIS – Nov 2016 – L1 – Q5b – Introduction to business strategy
Explain the concept of SWOT analysis and its elements, providing examples for each.
Question
SWOT analysis is one of the most widely used strategy formulation techniques for businesses. Using your knowledge in Business Management, you are required to explain:
i) The concept of SWOT analysis. (2 marks)
ii) The elements in the SWOT analysis and provide ONE example to support each element. (12 marks)
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