Customer service – NBC Institute

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

Question

Brand Marketing Concepts Ltd (BMC) has for five years employed traditional methods of advertising and promotional messages to directly increase sales. The Accounts Officer in his year-end financial report has observed that sales revenue for two of the four products marketed by BMC have seen neither increase nor decrease for the past two years.

Required:
a) What roles can relationship marketing, customer care, and customer service play in increasing sales revenue for the two products marketed by BMC? (15 marks)

b) State FIVE (5) basic principles to be applied to develop customer relationship. (5 marks)

Answer

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Tags: Customer Care, Customer service, Relationship Marketing, Sales Revenue
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2019

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

Question

Most organisations implement promotional campaigns with the objective of attracting new customers and retaining existing ones. The sad news is that their objectives are never realised because they fail to solve the fundamental problem of poor customer services.

Required: Explain FIVE (5) remedies which can be used to solve this fundamental problem.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Satisfaction, Customer service, Employee training, Feedback management, Service improvement
Level: Level 1

Topic: Operations strategy
Series: MAR 2024

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

Question

Required:
a) What roles can relationship marketing, customer care, and customer service play in increasing sales revenue for the two products marketed by BMC? (15 marks)

b) State FIVE (5) basic principles to be applied to develop customer relationship. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Care, Customer service, Relationship Marketing, Sales Revenue
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2019

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

Question

Required: Explain FIVE (5) remedies which can be used to solve this fundamental problem.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Satisfaction, Customer service, Employee training, Feedback management, Service improvement
Level: Level 1

Topic: Operations strategy
Series: MAR 2024

Question Tag: Customer service

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BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

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BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

You're reporting an error for "BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies"

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

You're reporting an error for "BMIS – March 2024 – L1 – Q4a – Operations strategy"

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

You're reporting an error for "BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies"

BMIS – March 2024 – L1 – Q4a – Operations strategy

Explain five remedies to solve the fundamental problem of poor customer service in organizations implementing promotional campaigns.

You're reporting an error for "BMIS – March 2024 – L1 – Q4a – Operations strategy"

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Contact Info

Customer

Get In Touch

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