- 12 Marks
BMIS – May 2021 – L1 – Q2b – Finance, R&D and marketing strategies
Explain the marketing concept and four elements of a marketing plan for a company producing fresh, natural fruit drinks.
Question
You have been appointed as the leader of a five-member technical committee to prepare a marketing plan for your company, Quality Fresh Drinks Limited, which is well noted for the production and sale of fresh, natural fruit drinks.
Required:
i) Explain the marketing concept to the other members of the technical committee. (4 marks)
ii) Explain FOUR (4) elements of a marketing plan you would recommend to the technical committee. (8 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Customer Focus, Marketing Concept, Marketing Plan, Strategy, SWOT Analysis
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: MAY 2021
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