Customer Care – NBC Institute

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

Question

Brand Marketing Concepts Ltd (BMC) has for five years employed traditional methods of advertising and promotional messages to directly increase sales. The Accounts Officer in his year-end financial report has observed that sales revenue for two of the four products marketed by BMC have seen neither increase nor decrease for the past two years.

Required:
a) What roles can relationship marketing, customer care, and customer service play in increasing sales revenue for the two products marketed by BMC? (15 marks)

b) State FIVE (5) basic principles to be applied to develop customer relationship. (5 marks)

Answer

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Tags: Customer Care, Customer service, Relationship Marketing, Sales Revenue
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2019

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

Question

Your company has recently witnessed a drop in the number of its customers. Suggest FIVE strategies that can be put in place to reverse this trend.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Care, Customer Retention, Feedback Systems, Quality Standards, Service Delivery
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2016

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

Question

Required:
a) What roles can relationship marketing, customer care, and customer service play in increasing sales revenue for the two products marketed by BMC? (15 marks)

b) State FIVE (5) basic principles to be applied to develop customer relationship. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Care, Customer service, Relationship Marketing, Sales Revenue
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2019

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

Question

Your company has recently witnessed a drop in the number of its customers. Suggest FIVE strategies that can be put in place to reverse this trend.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Care, Customer Retention, Feedback Systems, Quality Standards, Service Delivery
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: MAY 2016

Question Tag: Customer Care

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BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

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BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

You're reporting an error for "BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies"

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

You're reporting an error for "BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies"

BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies

Explain the role of relationship marketing, customer care, and customer service in increasing sales revenue.

You're reporting an error for "BMIS – May 2019 – L1 – Q4 – Finance, R&D and marketing strategies"

BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies

Suggest five strategies that can be put in place to reverse the trend of declining customers.

You're reporting an error for "BMIS – May 2016 – L1 – Q5b – Finance, R&D and marketing strategies"

Our offerings

Contact Info

Customer

Get In Touch

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