- 20 Marks
BMIS – Nov 2018 – L1 – Q6 – Introduction to business strategy
Explain the relationship between corporate planning and marketing strategy and identify sections in a marketing plan.
Question
A Marketing Officer who has just been employed by NACAP Ltd has identified the need for a marketing plan for the company although the Managing Director and the wife, who own the business, do not share her view. She is convinced that there should be a corporate strategy to drive the marketing plan.
Required:
a) Explain FOUR (4) relationships between corporate planning and marketing strategy. (10 marks)
b) Identify FOUR (4) sections in the format of a marketing plan and describe the contents of the sections identified. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Business Planning, Corporate Planning, Marketing Strategy, Strategic Management
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: NOV 2018
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