Consumer Behavior – NBC Institute

BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

Question

Aggregating prospective buyers into groups is called:

A. Market categorisation
B. Market mix
C. Market segmentation
D. Market modelling
E. BCG matrix analysis

Answer

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Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
Level: Level 1

Topic: The Business Environment
Series: MAY 2015

BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

Question

Market segmentation is important for strategic management. Which of the following is NOT a basis for market segmentation?

A. Customer
B. Products function
C. Geographical area
D. Demographic factors
E. Competitive activities

Answer

Find Related Questions by Tags, levels, etc.

Tags: Consumer Behavior, Market Segmentation, Strategic Management
Level: Level 1

Topic: The Business Environment
Series: MAY 2023

BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

Question

Aggregating prospective buyers into groups is called:

A. Market categorisation
B. Market mix
C. Market segmentation
D. Market modelling
E. BCG matrix analysis

Answer

Find Related Questions by Tags, levels, etc.

Tags: Consumer Behavior, Market Analysis, Market Segmentation, Marketing Strategy
Level: Level 1

Topic: The Business Environment
Series: MAY 2015

BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

Question

Market segmentation is important for strategic management. Which of the following is NOT a basis for market segmentation?

A. Customer
B. Products function
C. Geographical area
D. Demographic factors
E. Competitive activities

Answer

Find Related Questions by Tags, levels, etc.

Tags: Consumer Behavior, Market Segmentation, Strategic Management
Level: Level 1

Topic: The Business Environment
Series: MAY 2023

Question Tag: Consumer Behavior

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BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

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Question Tag: Consumer Behavior

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BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

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BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

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BMF – MAY 2015 – L1 – SA – Q16 – The Business Environment

Defining the process of grouping prospective buyers in marketing.

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BMF – May 2023 – L1 – SA – Q12 – The Business Environment

Identify a non-basis for market segmentation in strategic management.

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