- 5 Marks
BMIS – Nov 2021 – L1 – Q5c – Operations strategy
Advise on two effective promotion tools to raise customer awareness for a new detergent product.
Question
Business promotion is meant to raise the customer’s awareness of the existence of a product or service. To achieve this objective, organisations employ different media to promote their business. Kofi Kodua wants your advice on promotion strategy because he is about to launch a new product called “One Corner”, used as a detergent.
Required:
Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)
Find Related Questions by Tags, levels, etc.
Report an error