- 15 Marks
CSME – Nov 2018 – L2 – Q6 – Corporate Strategy Formulation
Explain the BCG Model with a diagram to analyze a firm's business portfolio, detailing the four product categories.
Question
As part of a training session in strategic management, deploy a diagram to explain how a firm would use the Boston Consulting Group (BCG) model to analyze its business portfolio. Explain each category of products identified in the BCG model.
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