HPC Ltd, a Ghanaian-owned agro-processing company, specializes in processing and packaging fruits for local and international markets. In 2022, HPC is considering expanding its operations to Nigeria and Togo. The expansion strategy involves acquiring retail outlets in Nigeria and setting up new retail outlets in Togo. Both investment options present strategic and financial challenges, requiring careful analysis of market conditions, competition, and potential returns.
Stakeholder analysis plays a key role, with the company’s major stakeholders, such as employees, farmers, regulatory authorities, and customers, influencing the expansion strategy. Using stakeholder mapping, the case study explores their power, expectations, and potential impact on HPC’s growth plans.
The company’s external environment is assessed using PESTEL analysis, which identifies favorable and unfavorable influences like political stability, economic growth post-COVID-19, and technological limitations. However, the PESTEL framework has limitations, especially in forecasting future influences and quantifying their impact.
Porter’s six principles of strategic positioning are applied to analyze how HPC can achieve a sustainable competitive advantage in these new markets. The case study also addresses the challenges of decentralizing authority within the company as it grows and diversifies across multiple countries.
In terms of risk management, the case study draws on the Turnbull Report to identify key risks faced by HPC, including market risk, liquidity risk, technological risk, and legal risk, and suggests measures to mitigate them. Finally, the importance of establishing strong internal controls to safeguard governance, operational efficiency, and financial performance is emphasized, with recommendations on implementing controls like segregation of duties, physical security, and management oversight.
This comprehensive case study provides valuable insights into HPC’s strategic decisions, financial evaluations, and governance challenges as it seeks to expand its operations into new markets.