- 5 Marks
Question
The Board of BOGML has approved the Managing Director’s proposal to expand operations into Tanzania and South Africa by 2026. A key strategic focus of the company has been cost reduction, due to the narrow profit margins prevalent in the industry.
Required:
Using the Integration/Responsiveness (IR) Matrix, advise Dr. Ayimadu Baffour on the two most suitable international strategies/choices that have a low requirement for local responsiveness but can effectively support his cost reduction objectives. Clearly identify and explain the two strategies within the IR Matrix that prioritize cost reduction.
Answer
The two most suitable international strategies within the Integration/Responsiveness (IR) Matrix that have a low requirement for local responsiveness but can effectively support BOGML’s cost reduction objectives are International Strategy and Global Strategy.
-
International Strategy:
- This strategy involves leveraging home-based core competencies and transferring them to foreign markets where the company has an advantage.
- The focus is on centralizing key business functions at headquarters and exporting products and services with minimal local adaptation.
- It is beneficial when cost reduction is a priority, and market needs are relatively homogeneous across countries.
- This strategy allows BOGML to maintain tight control over operations while reducing costs by avoiding unnecessary modifications for local markets.
-
Global Strategy:
- A global strategy emphasizes cost reduction through economies of scale and efficiency.
- Companies following this strategy standardize their products and services as much as possible to achieve uniformity across multiple markets.
- The value chain activities are centrally coordinated, ensuring cost advantages through bulk purchasing, efficient resource allocation, and streamlined production processes.
- BOGML can benefit from this strategy by centralizing key operations, reducing operational costs, and exploiting global efficiencies.
Note:
The other two strategies in the IR Matrix—Multinational Strategy and Transnational Strategy—are not suitable for BOGML’s cost reduction objectives because they involve higher local responsiveness, customization, and operational duplication, which can increase costs.
- Topic: International financial management, Strategy implementation
- Series: Nov 2024
- Uploader: Salamat Hamid