- 30 Marks
CSME – May 2017 – L2 – SA – Q1 – Strategic Planning Process
Develop a business plan for a fast-food franchise and explain the product life cycle with stakeholder analysis.
Question
Gbenga Alimi wants to establish a fast food restaurant in Koko, a state in Naijaland. A well-known global fast-food outfit in Naijaland has agreed to give him a franchise to operate the business in the state. However, the franchisor has requested Gbenga to present a viable business plan for assessment.
Required:
a. Outline the contents of a business plan addressing the proposed franchise’s viability. (20 Marks)
b. Use a graphical representation to educate Gbenga on the four stages of the classical product life cycle. (6 Marks)
c. Within an organizational context, distinguish between:
i. Narrow and wide stakeholders
ii. Active and passive stakeholders
(4 Marks)
Find Related Questions by Tags, levels, etc.
- Tags: Business Plan, Franchise, Product Life Cycle, Stakeholders, Strategic Planning, Viability
- Level: Level 2
- Topic: Strategic Planning Process
- Series: MAY 2017
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