- 10 Marks
SCS – Nov 2021 – L3 – Q3 – Competitive Forces
Evaluate how the competitive environment of COM affects the realization of its BRIGHT strategy.
Question
The company is facing increasing competition in its drive to remain the market leader and sustain the current competitive advantage. The market intelligence report commissioned by the board points to a highly competitive outlook. An industry analysis based on the current available information is required by the board, and the CEO has been requested to prepare a detailed presentation for the next board meeting.
Required:
Evaluate how the competitive environment of COM will affect the realization of the company’s BRIGHT strategy.
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