- 10 Marks
BMIS – May 2020 – L1 – Q5b – Introduction to business strategy
Identify and explain the four categories in the Boston Consulting Group (BCG) matrix.
Question
Boston Consulting Group (BCG) matrix analysis is used to classify Strategic Business Units (SBUs) within an organization’s portfolio of products and services based on their respective market share and growth rate. It is a key aspect of strategic capability to ensure that the portfolio is strong.
Required:
Identify and explain the FOUR (4) categories in the model. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: BCG Matrix, Growth Rate, Market Share, Strategic Business Units
- Level: Level 1
- Topic: Introduction to Business Strategy
- Series: MAY 2020
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