- 10 Marks
BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies
Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.
Question
Penetration pricing and Skimming pricing are the two main pricing strategies used by business organisations.
Required:
i) Differentiate between these two pricing strategies.
(4 marks)
ii) Outline THREE (3) circumstances for which each of these pricing strategies will be appropriate for use by a manufacturing company.
(6 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Marketing, Penetration Pricing, Pricing Strategies, Skimming Pricing
- Level: Level 1
- Topic: Finance, R&D and marketing strategies
- Series: AUG 2022