- 9 Marks
MA – Dec 2023 – L2 – Q2a – Decision making techniques
This question discusses three secondary activities in value chain analysis that enhance service differentiation.
Question
Value creation activities may be classified as either direct (primary) or indirect (secondary). The indirect activities result in differentiation of services that customers are prepared to pay a premium for.
Required:
Explain THREE (3) secondary activities in value chain analysis.
Find Related Questions by Tags, levels, etc.
- Tags: Decision Making, Secondary Activities, Value Chain
- Level: Level 2
- Topic: Decision making techniques
- Series: DEC 2023
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