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MGE – May 2018 – L2 – Q1a – Strategic Planning Process

Application of the BCG Matrix for product categorization and strategy development for Zidat Bottling Company.

Zidat Bottling Company has five different products: Zidat Cola, Zidat Orange, Zidat Apple, Zidat Bitters, and Zidat Water. Faced with economic recession in the country, the company consulted you as an expert in business strategic management to advise it on the usefulness of the Boston Consulting Group (BCG) matrix in its efforts to enhance the company’s overall profitability.

i. Discuss the different categories into which Zidat’s products can be grouped and specify how the company should treat each of the product groups in accordance with the specifications of the BCG matrix. (8 Marks)

ii. Discuss the limitations of the BCG matrix. (11 Marks)

iii. Advise the company on whether or not it should adopt the matrix in analyzing the competitive strength of its products to enhance overall profitability. (5 Marks)

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AFM – May 2016 – L3 – Q1a – Discounted cash flow techniques, Sources of finance and cost of capital

Calculate the average rate of return for two stocks and analyze portfolio return using different methods.

a) Crown Limited has a mixture of investment portfolios, stock A and Stock B. The historical performance return on the stocks are as follows:

Year Stock A Return (%) Stock B Return (%)
2010 -10 -3
2011 18 21
2012 39 44
2013 14 4
2014 33 28

Required:
i) Calculate the average rate of return for each stock during the period of 2010 to 2014. (3 marks)
ii) Calculate the average return on the portfolio during the period if Crown Limited held 50% each of stock A and stock B. (3 marks)
iii) Calculate the return of the portfolio using the standard deviation approach. (4 marks)

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MGE – May 2018 – L2 – Q1a – Strategic Planning Process

Application of the BCG Matrix for product categorization and strategy development for Zidat Bottling Company.

Zidat Bottling Company has five different products: Zidat Cola, Zidat Orange, Zidat Apple, Zidat Bitters, and Zidat Water. Faced with economic recession in the country, the company consulted you as an expert in business strategic management to advise it on the usefulness of the Boston Consulting Group (BCG) matrix in its efforts to enhance the company’s overall profitability.

i. Discuss the different categories into which Zidat’s products can be grouped and specify how the company should treat each of the product groups in accordance with the specifications of the BCG matrix. (8 Marks)

ii. Discuss the limitations of the BCG matrix. (11 Marks)

iii. Advise the company on whether or not it should adopt the matrix in analyzing the competitive strength of its products to enhance overall profitability. (5 Marks)

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AFM – May 2016 – L3 – Q1a – Discounted cash flow techniques, Sources of finance and cost of capital

Calculate the average rate of return for two stocks and analyze portfolio return using different methods.

a) Crown Limited has a mixture of investment portfolios, stock A and Stock B. The historical performance return on the stocks are as follows:

Year Stock A Return (%) Stock B Return (%)
2010 -10 -3
2011 18 21
2012 39 44
2013 14 4
2014 33 28

Required:
i) Calculate the average rate of return for each stock during the period of 2010 to 2014. (3 marks)
ii) Calculate the average return on the portfolio during the period if Crown Limited held 50% each of stock A and stock B. (3 marks)
iii) Calculate the return of the portfolio using the standard deviation approach. (4 marks)

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