- 14 Marks
: SCS – Nov 2019 – L3 – Q1a – Environment analysis
Analyze the competitive disadvantage of Ghana’s tourism industry using Porter’s Diamond model.
Question
i) Discuss the view that the tourism industry in Ghana might currently be at a disadvantage and under-developed compared to other countries.
Note: Use Porter’s Diamond to structure your answer.
(8 marks)
ii) Assess the two suggestions about expanding the business of Ghanalux outside Ghana and into conferencing, from the perspective that strategy should be suitable, feasible, and acceptable.
(6 marks)
Find Related Questions by Tags, levels, etc.
- Tags: Competitive Advantage, Ghana, Porter’s Diamond, Tourism
- Level: Level 3
- Topic: Environment analysis
- Series: NOV 2019
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