Question Tag: Penetration Pricing

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  • 10 Marks

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

Penetration pricing and Skimming pricing are the two main pricing strategies used by business organisations.

Required:

i) Differentiate between these two pricing strategies.
(4 marks)

ii) Outline THREE (3) circumstances for which each of these pricing strategies will be appropriate for use by a manufacturing company.
(6 marks)

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  • 20 Marks

BMIS – April 2022 – L1 – Q2 – Finance, R&D and marketing strategies | The external environment

Discuss the benefits of penetration pricing, the difference between mission and vision statements, and economic factors influencing facility location in Ghana.

Vagen Ltd, a German automobile manufacturer, has completed building an assembly facility in Ghana to manufacture and sell vehicles in Ghana and in other African countries. For the company to gain a foothold in the African market, it carefully applied the penetration pricing strategy and developed clear mission and vision statements to facilitate successful operations in this new market.

Required:
a) Identify FIVE (5) benefits the company would derive from the penetration pricing strategy. (5 marks)
b) Explain the difference between the company’s mission and vision statements. (5 marks)
c) Explain FIVE (5) economic factors that might have influenced the management of the company to locate the assembly facility in Ghana. (10 marks)

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  • 10 Marks

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

Penetration pricing and Skimming pricing are the two main pricing strategies used by business organisations.

Required:

i) Differentiate between these two pricing strategies.
(4 marks)

ii) Outline THREE (3) circumstances for which each of these pricing strategies will be appropriate for use by a manufacturing company.
(6 marks)

Login or create a free account to see answers

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Register

Find Related Questions by Tags, levels, etc.

Report an error
  • 20 Marks

BMIS – April 2022 – L1 – Q2 – Finance, R&D and marketing strategies | The external environment

Discuss the benefits of penetration pricing, the difference between mission and vision statements, and economic factors influencing facility location in Ghana.

Vagen Ltd, a German automobile manufacturer, has completed building an assembly facility in Ghana to manufacture and sell vehicles in Ghana and in other African countries. For the company to gain a foothold in the African market, it carefully applied the penetration pricing strategy and developed clear mission and vision statements to facilitate successful operations in this new market.

Required:
a) Identify FIVE (5) benefits the company would derive from the penetration pricing strategy. (5 marks)
b) Explain the difference between the company’s mission and vision statements. (5 marks)
c) Explain FIVE (5) economic factors that might have influenced the management of the company to locate the assembly facility in Ghana. (10 marks)

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