- 10 Marks
SCS – Nov 2024 – L3 – Q3b – Greiner’s Growth Model
Analysis of BOGML’s growth phases using Greiner’s Growth Model, identifying crises at each stage.
Question
evelopment in response to the challenges of growth and changes in both its internal and external environments. The company is currently under pressure to continue evolving.
i) Identify and describe the first two phases of growth applicable to BOGML based on Greiner’s Growth Model. In your explanation, include the type of crisis the company faced at each phase.
ii) The board has proposed appointing Regional Managers who will be responsible for the sales performance of the company’s filling and gas stations in their regions. If this proposal is implemented, it will move the company to the next phase in Greiner’s Growth Model. Identify and explain what this next phase is, and describe the potential crisis that may arise at this stage.
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