- 10 Marks
SCS – Dec 2022 – L3 – Q2 – Competitive forces
Using Porter’s Diamond model to evaluate the factors influencing the competitiveness of TCWL in Ghana.
Question
The competitiveness of a business operating in a country is determined by the presence of a combination of some factors and conditions. The management of TCWL wants to understand the factors in Ghana that have influenced its success or otherwise over the years and which should be considered as it expands to Kenya and South Africa.
Required:
Using Porter’s model for determining national competitive advantage (Porter’s Diamond), evaluate FOUR (4) factors that have influenced the competitiveness of TCWL in Ghana for which the management must consider as it expands its operations internationally. (10 marks)
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