Question Tag: Marketing Mix

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SCS – March 2023 – L3 – Q2 – Strategy, stakeholders, and mission

Uses the 4Ps of marketing mix and competitive environment to evaluate the feasibility of adopting telemedicine.

According to the Technical Advisor of the Board of Directors, Telemedicine, the remote diagnosis and treatment of patients by means of telecommunications technology is the way to go. This proposal has been subjected to a basic marketing feasibility analysis.

Required:
Using 4Ps of the marketing mix and the competitive environment that LCH operates, explain the factors to be taken into consideration when deciding on whether to adopt the proposal to move into Telemedicine.
(10 marks)

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BMIS – Nov 2017 – L1 – Q6a – Finance, R&D, and marketing strategies

Explain the marketing concept, marketing mix, and marketing research in business strategy.

a) Explain the following:
i) Marketing Concept
ii) Marketing Mix
iii) Marketing Research
(10 marks)

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BMIS – Dec 2023 – L1 – Q5b – Finance, R&D and marketing strategies

Explains five elements of the 7 Ps of the marketing mix that businesses can use to gain competitive advantage.

Marketing experts have suggested that businesses, particularly service organizations that desire to have efficient and effective performance and gain competitive advantage, should adopt and apply all the 7 Ps of the marketing mix.

Required:

Explain FIVE (5) of these Ps.

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BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction

Explain competitive advantage, corporate reputation, and key variables of the marketing mix.

Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.

Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.

(12 marks)

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SCS – March 2023 – L3 – Q2 – Strategy, stakeholders, and mission

Uses the 4Ps of marketing mix and competitive environment to evaluate the feasibility of adopting telemedicine.

According to the Technical Advisor of the Board of Directors, Telemedicine, the remote diagnosis and treatment of patients by means of telecommunications technology is the way to go. This proposal has been subjected to a basic marketing feasibility analysis.

Required:
Using 4Ps of the marketing mix and the competitive environment that LCH operates, explain the factors to be taken into consideration when deciding on whether to adopt the proposal to move into Telemedicine.
(10 marks)

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BMIS – Nov 2017 – L1 – Q6a – Finance, R&D, and marketing strategies

Explain the marketing concept, marketing mix, and marketing research in business strategy.

a) Explain the following:
i) Marketing Concept
ii) Marketing Mix
iii) Marketing Research
(10 marks)

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BMIS – Dec 2023 – L1 – Q5b – Finance, R&D and marketing strategies

Explains five elements of the 7 Ps of the marketing mix that businesses can use to gain competitive advantage.

Marketing experts have suggested that businesses, particularly service organizations that desire to have efficient and effective performance and gain competitive advantage, should adopt and apply all the 7 Ps of the marketing mix.

Required:

Explain FIVE (5) of these Ps.

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BMIS – Nov 2015 – L1 – Q4 – Competitive advantage and strategic direction

Explain competitive advantage, corporate reputation, and key variables of the marketing mix.

Marketing mix refers to the particular combination of key variables under a company’s control that can be used to affect demand and to gain competitive advantage.

Explain the following:
a) Competitive advantage. (4 marks)
b) Corporate reputation. (4 marks)
c) List the key variables of the marketing mix and, within each, FOUR associated sub-variables.

(12 marks)

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