Marketing – NBC Institute

BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

Question

The internet and e-commerce have become important channels for marketing and selling products, and the internet can also be a distribution channel for products.
Required:
State FOUR potential benefits of the internet and e-commerce for each of the following:
i) Suppliers
ii) Customers

Answer

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Tags: Customers, Distribution, E-commerce, Internet, Marketing, Suppliers
Level: Level 1

Topic: Internet and E-commerce
Series: Nov 2024

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

Question

Beta Equipment is a Taiwanese manufacturer of various types of printers and has recently decided to export its products to Ghana. Beta Equipment is considering appointing a single distributor in Ghana who would represent the exporter and would be responsible for the entire marketing operations in this country.
Required:
Explain FIVE advantages that Beta Equipment would achieve through the appointment of a single distributor for import and distribution of its products in Ghana.

Answer

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Tags: Business Strategy, Distribution, International Expansion, Logistics, Marketing
Level: Level 1

Topic: Operations strategy
Series: Nov 2024

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

Question

The business environment can have a fundamental impact on the degree to which a firm is able to develop and maintain successful transactions with its customers and consequently on its profitability and sustainability of its operations.

Explain briefly the following:
i. Product life cycle (5 Marks)
ii. PEST Analysis (4 Marks)
iii. SWOT Analysis (4 Marks)

b. State and explain the 7P’s of marketing. (7 Marks)

Answer

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Tags: 7P's, Business Environment, Marketing
Level: Level 1

Topic: The Business Environment
Series: NOV 2015

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

Question

The marketing department performs several functions that enables an organization to gain competitive advantage.

Required: Explain FIVE (5) of these functions. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Competitive Advantage, Marketing, Marketing Functions
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2019

BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

Question

State TEN uses of social media pages.

Answer

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Tags: Customer Engagement, Digital Communication, Marketing, Social Media
Level: Level 1

Topic: Communications in Business
Series: MAY 2023

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Question

Business promotion is meant to raise the customer’s awareness of the existence of a product or service. To achieve this objective, organisations employ different media to promote their business. Kofi Kodua wants your advice on promotion strategy because he is about to launch a new product called “One Corner”, used as a detergent.

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Advertising, Business Promotion, Direct Marketing, Marketing, Product Launch, Public Relations, Sales Promotion
Level: Level 1

Topic: Operations strategy
Series: NOV 2021

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

Question

Penetration pricing and Skimming pricing are the two main pricing strategies used by business organisations.

Required:

i) Differentiate between these two pricing strategies.
(4 marks)

ii) Outline THREE (3) circumstances for which each of these pricing strategies will be appropriate for use by a manufacturing company.
(6 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Marketing, Penetration Pricing, Pricing Strategies, Skimming Pricing
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: AUG 2022

BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customers, Distribution, E-commerce, Internet, Marketing, Suppliers
Level: Level 1

Topic: Internet and E-commerce
Series: Nov 2024

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

Question

Answer

Find Related Questions by Tags, levels, etc.

Tags: Business Strategy, Distribution, International Expansion, Logistics, Marketing
Level: Level 1

Topic: Operations strategy
Series: Nov 2024

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

Question

Explain briefly the following:
i. Product life cycle (5 Marks)
ii. PEST Analysis (4 Marks)
iii. SWOT Analysis (4 Marks)

b. State and explain the 7P’s of marketing. (7 Marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: 7P's, Business Environment, Marketing
Level: Level 1

Topic: The Business Environment
Series: NOV 2015

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

Question

The marketing department performs several functions that enables an organization to gain competitive advantage.

Required: Explain FIVE (5) of these functions. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Competitive Advantage, Marketing, Marketing Functions
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: NOV 2019

BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

Question

State TEN uses of social media pages.

Answer

Find Related Questions by Tags, levels, etc.

Tags: Customer Engagement, Digital Communication, Marketing, Social Media
Level: Level 1

Topic: Communications in Business
Series: MAY 2023

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

Question

Required:

Advise Kofi Kodua on TWO (2) effective promotion tools to raise customers’ consciousness about the new product. (5 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Advertising, Business Promotion, Direct Marketing, Marketing, Product Launch, Public Relations, Sales Promotion
Level: Level 1

Topic: Operations strategy
Series: NOV 2021

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

Question

Penetration pricing and Skimming pricing are the two main pricing strategies used by business organisations.

Required:

i) Differentiate between these two pricing strategies.
(4 marks)

ii) Outline THREE (3) circumstances for which each of these pricing strategies will be appropriate for use by a manufacturing company.
(6 marks)

Answer

Find Related Questions by Tags, levels, etc.

Tags: Marketing, Penetration Pricing, Pricing Strategies, Skimming Pricing
Level: Level 1

Topic: Finance, R&D and marketing strategies
Series: AUG 2022

Question Tag: Marketing

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BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

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Question Tag: Marketing

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BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

You're reporting an error for "BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers"

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

You're reporting an error for "BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana"

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

You're reporting an error for "BF – Nov 2015 – L1 – SB – Q3 – The Business Environment"

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

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BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

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BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

You're reporting an error for "BMIS – Nov 2021 – L1 – Q5c – Operations strategy"

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

You're reporting an error for "BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies"

BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers

Explains the benefits of internet and e-commerce for suppliers and customers.

You're reporting an error for "BMIS-Nov-2024-L1-Q5c-Benefits of Internet and E-commerce for Suppliers and Customers"

BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana

Discusses the advantages of appointing a single distributor for business operations in Ghana.

You're reporting an error for "BMIS-Nov-2024-L1-Q4a-Advantages of Appointing a Single Distributor in Ghana"

BF – Nov 2015 – L1 – SB – Q3 – The Business Environment

Discussing the impact of the business environment and key marketing concepts.

You're reporting an error for "BF – Nov 2015 – L1 – SB – Q3 – The Business Environment"

BMIS – NOV 2019 – L1 – Q3c – Marketing Functions

Explain five functions performed by the marketing department that enable an organization to gain competitive advantage.

You're reporting an error for "BMIS – NOV 2019 – L1 – Q3c – Marketing Functions"

BMF – May 2023 – L1 – SB – Q5b – Communications in Business

State ten uses of social media pages.

You're reporting an error for "BMF – May 2023 – L1 – SB – Q5b – Communications in Business"

BMIS – Nov 2021 – L1 – Q5c – Operations strategy

Advise on two effective promotion tools to raise customer awareness for a new detergent product.

You're reporting an error for "BMIS – Nov 2021 – L1 – Q5c – Operations strategy"

BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies

Differentiates between penetration pricing and skimming pricing strategies and outlines the circumstances for their use.

You're reporting an error for "BMIS – Aug 2022 – L1 – Q4a – Finance, R&D and marketing strategies"

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