- 15 Marks
PM – Nov 2021 – L2 – Q7 – Pricing Decisions
Calculate transfer prices to meet residual income targets and evaluate sub-optimal decisions for Garki plc.
Question
Garki plc is a holding company with four divisions, including Alba and Beta Divisions. Alba Division produces a component that it sells externally and can also transfer to other divisions within the group. Beta Division uses the components from Alba Division as raw material for its final product. The division can also obtain components from external suppliers. The components from Alba Division undergo further processing at a cost of N4.50 per unit before they are sold to the external market.
The Board of Directors has set up a performance scheme for the divisional managers, including setting performance targets for the next financial year. The following budgeted information is available:
| Alba Division | Beta Division | |
|---|---|---|
| Maximum Production Capacity | 900,000 units | – |
| Sales to External Customers | 700,000 units | – |
| Selling Price (N) | N6.80 | – |
| Variable Unit Cost (N) | N4.90 | – |
| Divisional Fixed Costs | N160,000 | N140,000 |
| Capital Employed | N4 million | N3 million |
| Residual Income | N700,000 | N500,000 |
| Divisional Cost of Capital | 12% | 10% |
Beta Division has asked Alba Division to quote a transfer price for the components.
Required:
a. Calculate the transfer price per unit which Alba Division should quote to Beta Division in order for its budgeted residual income target to be achieved. (3 Marks)
b. Calculate the selling price per unit which Beta Division should quote to the external market in order for its budgeted residual income target to be achieved, based on the transfer price quotation. (State clearly your assumptions.) (3 Marks)
c. Explain why the transfer price calculated in (a) may lead to sub-optimal decision-making from the point of view of Garki plc as a whole. (5 Marks)
d. In what circumstances would a negotiated transfer price be used instead of a market-based price? (4 Marks)
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