- 10 Marks
MA – May 2018 – L2 – Q2a – Performance analysis
Analyze a survey comparing attitudes towards Japanese and German cars based on service, economy, reliability, and comfort.
Question
Diligence Research Ltd, a research and advocacy company, has undertaken an attitude survey of recent buyers of particular brands of cars in Ghana. As part of this study, recent buyers of Japanese cars and recent buyers of German cars were asked to agree or disagree with a number of statements. They were asked to choose only one out of the four options and indicate whether they agree or disagree. One of the summary tables from the survey is shown below.
Agree | Disagree | |
---|---|---|
Japan cars are: | ||
Easy to get serviced | 65 | 35 |
Economical | 81 | 19 |
Reliable | 76 | 24 |
Comfortable | 69 | 31 |
German cars are: | ||
Easy to get serviced | 32 | 68 |
Economical | 61 | 39 |
Reliable | 74 | 26 |
Comfortable | 85 | 15 |
Required:
Analyse the above data highlighting the most significant features of these data. Illustrate your analysis with tables.
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