- 10 Marks
SCS – Dec 2022 – L3 – Q4a – Strategy implementation
Evaluate non-financial factors affecting TCWL’s strategic expansion using Johnson and Scholes’ model.
Question
TCWL plans to expand to Kenya and South Africa to produce for Eastern and Southern Africa markets respectively. This move is largely influenced by the Africa Continental Free Trade Agreement (AfCFTA) which was launched in July 2020. This strategic direction would require substantial investments to upgrade production facilities to meet the new market demand.
Required:
Using Johnson and Scholes suitability/feasibility/acceptability model, evaluate the non-financial factors that could influence the success of this strategic decision. (10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: AfCFTA, expansion, Johnson and Scholes, Non-Financial Factors, Strategic Decision-Making
- Level: Level 3
- Topic: Strategy implementation
- Series: DEC 2022
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