- 10 Marks
SCS – March 2023 – L3 – Q2 – Strategy, stakeholders, and mission
Uses the 4Ps of marketing mix and competitive environment to evaluate the feasibility of adopting telemedicine.
Question
According to the Technical Advisor of the Board of Directors, Telemedicine, the remote diagnosis and treatment of patients by means of telecommunications technology is the way to go. This proposal has been subjected to a basic marketing feasibility analysis.
Required:
Using 4Ps of the marketing mix and the competitive environment that LCH operates, explain the factors to be taken into consideration when deciding on whether to adopt the proposal to move into Telemedicine.
(10 marks)
Find Related Questions by Tags, levels, etc.
- Tags: 4Ps, Competitive Environment, Feasibility Study, Marketing Mix, Telemedicine
- Level: Level 3
- Topic: Strategy, stakeholders, and mission
- Series: MAR 2023
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